Butter Artisan Skincare wanted a rebrand for her logo as well as product labels. She wanted her brand to give a fresh, vibrant, and fun feeling that it didn't have before. Each lotion, body wash, and soap label needed to have its own color scheme to represent its scent.
Researching beauty product logos helped me to get an idea for a feminine look and feel for the design. I gave the logo a smooth and rounded look to accentuate the product itself. All 19 labels were given a separate color scheme that represented each scent and to increase the visual impact of the product grouping on the shelf.